Spotlight on Product Launches

Three reasons to host your press or product launch in a Townhouse venue

Why are clients looking for a more traditional setting to host their press or product launch event?We’ve been chatting to PR companies and some of our regular clients about the growing demand to use a townhouse and how the experience truly immerses clients in the environment.
We’ll explore how the realistic setting, flexible spaces and beautiful surroundings make a townhouse the perfect venue to express your brand and have maximum impact on your guests.

Realistic setting

The traditional format for product launches involves a short speech, followed by the grand reveal and a drinks reception, but the expectation of industry experts and bloggers has changed. Guests want to be immersed and experience the product: by using a townhouse you have the ability to display your product in a realistic setting, for example, transforming the event space into a homely lounge to showcase a new vacuum cleaner.

Guests will be able to trial the product in a comfortable and representative environment, making the experience more authentic and memorable.

Flexible spaces

Townhouses tend to have event spaces with different sizes, shapes and decoration. For example, 41 Portland Place boasts a traditional oak-panelled library, a beautiful outdoor terrace and elegant rooms with original Georgian architecture and chandeliers. A recent client utilised all our event spaces to showcase different products in their range, creating a cosy library, a teenager’s bedroom, a man cave (including a shed built on our terrace!) and his and hers bathrooms.

Using the entire house gives you flexibility to brand the venue and with their neutral décor, our spaces are perfectly suited to creative branding.


Beautiful surroundings

Why host your product launch in a blank space when you can benefit from all the beautiful features a townhouse can offer?

Picture your guests arriving at a grand entrance, for example, 41 Portland Place’s hallway has gorgeous marble tiled flooring, and the original floor to ceiling sash windows that adorn the house’s façade flood it with natural daylight. Your guests can then explore the different spaces and you can use the venue’s original features such as the Georgian fireplaces, oak panelled book shelves and gorgeous high ceilings to show-off your product to its best advantage.

The icing on the cake is how making use of these wonderful features can save your budget!

Sign up to our newsletter