Posted: 17th June 2020
Lipton Ice Tea – Summer Stories
With summer officially here we are reminiscing back to the Lipton Ice Tea press event we hosted at 41 Portland Place.
50 of the UK’s press were welcomed to the venue for Lipton Ice Tea Summer Stories.
The creative team from The Persuaders transformed the Ann Rylands Room and Terrace into a summer oasis and guests were treated to Lipton Ice Tea ice-lollies and ice cream, a summer barbecue by our brilliant in house caterers. And of course, not forgetting the cocktails! Our mixologists definitely did not disappoint, they created bespoke Lipton Ice tea cocktails. Refreshing to say the least!
The campaign was all about targeting the brand’s core audience of busy 18-34 year olds. The day was based on a series of London-based events, which aimed to get Londoners to break from their normal routine and experience their city in a different way.
Centrally located, in the heart of stylish Marylebone, 41 Portland Place is just a 6 minute walk from Regent’s Park & Great Portland Street Tube Stations, or a 8 minute walk from Oxford Circus Tube Station.
Our Grade II* listed Georgian Townhouse is in London’s W1 and ideally situated for press events and product launches.
The exclusivity of the townhouse gives you the ability to display and express your brand or product in a realistic setting and allows your guests to be immersed in the experience.
Our venue provides the blank canvas spaces that allow you to get creative and put your stamp on the event. The venue is available to hire exclusively or you can hire spaces individually.
Are you planning a product launch or press day? Get in touch now!