Posted: 8th November 2012
La Perla, the leading creator of luxurious and fashionable lingerie, nightwear, swimwear and loungewear for women and men, used 41 Portland Place, the home of the Academy of Medical Sciences, to host its 2013 spring/summer collection preview. The intimate event saw 50 VIP buyers and press in attendance.
The venue’s elegant John Newsom-Davis Council Chamber which boasts ornate plaster ceilings, antique mirrors, paintings and a marble fireplace housed the showroom and reception area. Mannequins dressed in the latest collection were displayed around the room in standing and seated poses alongside floral displays and period furniture. Sample pieces were presented on clothes rails.
Guests enjoyed Virgin Victorian Mojitos: a mix of fresh pressed apple, mint and sugar and Sicilian lemonade provided by in house caterers Harbour & Jones. Presented as part of the display were multi-coloured meringues and cupcake confections that buyers could devour whilst surveying the latest in haute lingerie.
Suppliers of the event included mannequins from Adel Rootstein, floral displays by Rebel Rebel, sweet treats by Beas of Bloomsbury, skirt props for the mannequins from Lora Avedian and furniture from Farley and Granger Hertz.
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